PRESS RELEASES

HMCA Presents Roundtable Discussion on Broward Hispanics

Fort Lauderdale, FL - The Hispanic Marketing & Communication Association, HMCA, will offer a seminar entitled "Broward Hispanics: Insights on Broward's Newest Immigrants,What the Statistics Don't Tell You" on Wednesday June 4, 2003 from 11:30 a.m. to 1:30 p.m.

The event, hosted by the Sun Sentinel/El Sentinel, will be held in the main floor of the Sun Sentinel Auditorium- 200 East Las Olas Blvd. The panelists include the Honorable Diana Wasserman-Rubin, Mayor Broward County Board of County Commissioners; Frank Nieves, President Puerto Rican Chamber of Commerce of Broward County, Deborah Ramirez, Editor El Sentinel, Gonzalo Soruco, Ph.D., Director of the University of Miami Hispanic Center (Oficina de Investigación Social y Comunicación), Denise Fischer, Manager of Research/Marketing Services, Sun-Sentinel, and Carlos Reyes, shareholder of Greenberg Traurig.

Workshop panelists will discuss the characteristics and demographic profile of Broward's Hispanic populations, especially the most recent immigrants and share insights on how to market products and services to them. The new arrival data only underscore what the Census so poignantly points out: that south Broward County is rapidly becoming a middle to upper middle class Hispanic stronghold. Attendees will find out where are Broward Hispanics live, who they are, where they come from.

Costs for the workshop are as follows: $20 for HMCA Members, $25 guests and $10 for students with valid I.D. Lunch and parking are included with registration. Early registration is suggested, as space is limited. To RSVP and for any questions please call 305-648-2848 or visit the HMCA website at www.hmca.org . Checks should be payable to Hispanic Marketing & Communication Association, and mailed to P.O. Box 56 5891 Miami, Fl 33256-5891. No-shows will be billed.

HMCA PRESENTS ROUNDTABLE DISCUSSION ON DOING BUSINESS IN LATIN AMERICA

Miami, FL - The Hispanic Marketing & Communication Association, HMCA, will offer a half-day workshop entitled “Insights on Doing Business in Latin America,” on Thursday, September 5, 2002 from 11:30 a.m. to 1:30 p.m. The event is co-sponsored by the Sun Sentinel and will be held in their main floor auditorium- 200 East Las Olas Blvd.

The panelists include the Honorable Diana Wasserman-Rubin, Vice Chairperson, Broward County Board of County Commissioners; Tim Scerba Managing Director of Edelman Public Relations- Latin America; Frank Nieves, President Puerto Rican Chamber of Commerce of Broward County and Doreen Hemlock, International Business Reporter for the Sun Sentinel.

The workshop will feature speakers discussing their experiences, opinions and insights on conducting business in Latin American markets. Additionally, the agenda highlights why South Florida is a natural point of departure for Latin American business, sample techniques, suggestions to help marketers increase market share and Latin American market Do's & Don'ts.

Costs for the workshop are as follows: $29 for HMCA Members, $39 guests and $19 for students with valid I.D. Lunch is included and parking is available but not included with registration. Early registration is suggested, as space is limited. To RSVP and for any questions please call 305-648-2848 or visit the HMCA website at www.hmca.org. Checks should be payable to Hispanic Marketing & Communication Association, and mailed to P.O. Box 56 5891 Miami, Fl 33256-5891. No-shows will be billed.

HMCA is a Miami-based, independent organization whose members are individuals of diverse backgrounds with a common interest in the Hispanic market in the United States, Latin America and the Caribbean. HMCA's regular roundtables, seminar and workshops serve as forums to discuss interesting, timely issues; to encourage professional development; and provide opportunities to network among practitioners in marketing, advertising, media, public relations, and other communication fields, who practice or have an interest in the Hispanic market.

HMCA Offers Presentation Skills Workshop

Miami, FL - The Hispanic Marketing & Communication Association, HMCA, will offer a half-day workshop entitled Presenting Effectively and Professionally to Hispanics on Tuesday, June 25. During the workshop, to be held from 1:30 p.m. to 5:30 p.m. at Nova Southeastern University (Kendall Campus), 8585 SW 124 Avenue, the instructor will discuss basic skills essential in addressing Hispanic audiences including individual presentations, planning the presentation, visual aids, body language, language, and keeping the audience’s attention. The workshop instructor is Joe Rodriguez, President of Global Innovation Leadership, Inc. Space is limited; prepayment and reservations are required. Details at www.huellas.com/hmca.htm or by calling (305) 648-2848.

Workshop fees are $49 for HMCA Members, $69 for guests, and $29 for students with valid I.D. The workshop does not include any meals. Rodriguez is a consultant, professional speaker, facilitator and seminar leader.

A nonprofit professional association, HMCA is a Miami-based, independent organization whose members are individuals of diverse backgrounds with a common interest in the Hispanic market in the United States, Latin America and the Caribbean. HMCA’s regular roundtables, seminar and workshops serve as forums to discuss interesting, timely issues; to encourage professional development; and provide opportunities to network among practitioners in marketing, advertising, media, public relations, and other communication fields, who practice or have an interest in the Hispanic market.

Past HMCA sponsors and speakers include: Baptist Health Systems, Discovery Latin America, Editorial Televisa, EFE, Gazeta Mercantil, GEMS Television, Hispanic Magazine, Heftel Communications, Reuters, Business Wire, Latin Trade, Lucent Technologies, The Miami Herald/El Nuevo Herald Online, MTV Latin America, Notimex, Arturo Sandoval, Sony Latin America, SpeakOut, Telemundo Network, CBS Telenoticias, Xerox, University of Miami, Latin Chamber of Commerce of Broward, Sun-Sentinel, Minuteman Press of Davie, Memorial Hospital West, South Florida Chamber of Commerce and Hollywood Medical Center.

Hispanic Marketing & Communication Association and Hispanic PR Wire Offer Spanish Language Communications Workshop in Miami March 26

MIAMI, FL (HISPANIC PR WIRE) March 6, 2002 - The Hispanic Marketing & Communication Association (HMCA), and Hispanic PR Wire (HPRW) will offer a half-day workshop titled Saying it Right: An Overview of Spanish for Businesses on Tuesday, March 26. The workshop, to be held from 12:30 p.m. to 4:30 p.m. at the Museum of Science, 3280 South Miami Avenue, will offer Spanish speakers a refresher on grammar basics, the ABC's of writing a business communication or letter, Do's & Don'ts in Spanish and translation pitfalls. The workshop instructors are: University of Miami Spanish Coordinator German Pavia, Universal Teachers and Translators of America Language Instructor Gisela Nuñez, LanguageSpeak President Annette Taddeo, and Public Relations Writer Yanina Brignoni. Space is limited; prepayment and reservations are required. For more details visit www.huellas.com/hmca.htm or call (305) 648-2848.

About Hispanic Marketing & Communication Association
A nonprofit professional association, HMCA is a Miami-based, independent organization whose members are individuals of diverse backgrounds with a common interest in the Hispanic market in the United States, Latin America and the Caribbean. HMCA's regular roundtables, seminar and workshops serve as forums to discuss interesting, timely issues; to encourage professional development; and provide opportunities to network among practitioners in marketing, advertising, media, public relations, and other communication fields, who practice or have an interest in the Hispanic market.

About Hispanic PR Wire
Miami-based Hispanic PR Wire, Inc. (HPRW) is the nation's premier press release wire service reaching Latino media, marketers, leaders and grass roots organizations nationwide. No other wire service has a broader or more targeted ability to reach U.S. Hispanic media and opinion leaders than HPRW. To learn more about Hispanic PR Wire's services visit the company's website at www.HispanicPRWire.com or call toll free, 1-866-HPR-WIRE

Past HMCA conference sponsors and speakers have included: Baptist Health Systems, Discovery Latin America, Editorial Televisa, EFE, First National Bank of South Miami, Gazeta Mercantil, GEMS Television, Hispanic Magazine, Heftel Communications, Reuters, Pan American Hospital Health System, Business Wire, Latin Trade, Lucent Technologies, The Miami Herald/El Nuevo Herald Online, MTV Latin America, Notimex, Arturo Sandoval, Sony Latin America, SpeakOut, Telemundo Network, CBS Telenoticias, The Gutierrez Group/Kendall Graphics, Xerox, University of Miami, Latin Chamber of Commerce of Broward, Sun-Sentinel, Minuteman Press of Davie, Memorial Hospital West, South Florida Chamber of Commerce and Hollywood Medical Center.

Hispanic Marketing & Communication Association (HMCA) Allies With Hispanic PR Wire

The Hispanic Marketing & Communication Association, (HMCA) and Hispanic PR Wire (HPRW) have signed a marketing alliance. HMCA is a non-for-profit, Miami-based, independent organization whose members are individuals of diverse backgrounds with a common interest in Hispanic markets in the United States, Latin America and the Caribbean.

As part of HMCA's mission "to promote excellence in Hispanic marketing," the 5 year old organization holds roundtables and seminars that serve as forums to discuss Hispanic marketing issues and encourage professional development. HMCA also strives to provide networking opportunities among practitioners in marketing, advertising, media, public relations, and in other communication fields, who practice or have an interest in the domestic and/or international Hispanic Markets.

"We're proud to be working with Hispanic PR Wire because they understand Hispanic marketing very well and their wire services are an excellent resource for our members," said HMCA President Elena del Valle.

As part of the Alliance agreement, HPRW will distribute HMCA news releases. HPWR and HMCA will collaborate closely to coordinate joint 2002 Hispanic marketing programs in Florida. In addition, HPRW and HMCA will cross promote each other's organizations.

For more information about HMCA call (305) 648-2848 or visit their Web site at http://www.huellas.com/hmca.htm .

About Hispanic PR Wire
Miami-based Hispanic PR Wire, Inc. (HPRW) is the nation's premier press release wire service reaching Latino media, marketers, leaders and grass roots organizations nationwide. No other wire service has a broader or more targeted ability to reach Hispanic media and opinion leaders than HPRW. To learn more about Hispanic PR Wire's services visit the company's website at www.HispanicPRWire.com or call toll free, 1-866-HPR-WIRE, Monday through Friday, 8:30 a.m. through 8 p.m. ET.

HMCA Announces 2002 Board

Miami, FL - The Hispanic Marketing & Communication Association (HMCA) has selected it's Board members for 2002. They are: Elena del Valle, MBA, JD president; Mayra Gonzalez Rey, vice president; Jose P. Fernandez, CQE, C.P.M., treasurer; Gonzalo Soruco, Ph.D. secretary; Tony Moreno and Christine Clavijo-Kish, members-at-large.

Del Valle is president of LNA World Communications, Gonzalez Rey is director of special events at the Zoological Society of Florida, Fernandez is president of the Performance Consulting Group, Soruco is professor at the University of Miami School of Communications, Moreno is senior vice president of marketing at Market Research of the Americas and Clavijo-Kish is senior vice president and partner of Hispanic PR Wire, Inc.

The Hispanic Marketing & Communication Association is a non-profit, Miami-based, independent organization whose members are individuals of diverse backgrounds with a common interest in the Hispanic market in the United States, Latin America and the Caribbean. HMCA's regular roundtables, seminar and workshops serve as forums to discuss interesting, timely issues; to encourage professional development; and provide opportunities to network among practitioners in marketing, advertising, media, public relations, and other communication fields, who practice or have an interest in the Hispanic market. Website: www.huellas.com/hmca.htm

Asociación Hispana de Mercadeo y Comunicación anuncia Junta Directiva para 2002

Miami, FL - Los miembros de la Junta Directiva de la Asociación Hispana de Mercadeo y Comunicación (HMCA por sus siglas en inglés) para 2002 son Elena del Valle, MBA, JD, presidenta; Mayra González Rey, vice presidenta; José P. Fernández, CQE, C.P.M., tesorero; Gonzalo Soruco, Ph.D., secretario; y Tony Moreno y Christine Clavijo-Kish, miembros de la junta directiva.

Del Valle es presidenta de LNA World Communications; González Rey es directora de eventos especiales de la Sociedad Zoológica de Florida; Fernández es presidente de Performance Consulting Group; Soruco es profesor en la Facultad de Comunicaciones de la Universidad de Miami; Moreno es vice presidente ejecutivo de mercadeo de Market Research of the Americas y Clavijo-Kish es vice presidenta ejecutiva y socia de Hispanic PR Wire, Inc.

La Asociación Hispana de Mercadeo y Comunicación es una organización independiente, sin fines de lucro con base en Miami cuyos miembros poseen diversas experiencias con un interés común en los diversos mercados hispanos de los Estados Unidos, Latinoamérica y el Caribe. Las mesas redondas, seminarios y talleres organizados por HMCA sirven de foro para discutir temas interesantes y a de actualidad; para incentivar la capacitación professional, y proporcionar una oportunidad para establecer nexos entre los diferentes profesionales en los campos de mercadeo, publicidad, medios de comunicación, relaciones públicas y otros campos dentro de las comunicaciones que tengan interés en el mercado hispano. Sitio en el Internet: www.huellas.com/hmca.htm