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HMCA Announces New Board Members Miami, FL (March 28, 2005) – The Hispanic Marketing & Communication Association (HMCA) announced today four new board members: Suzanne Irizarry de López of Bilingual Research Services, Sylvia Nieto-Vidal of Multicultural Insights, Juan Guillermo Tornoe of The Wizard of Ads, and Richard Velez of MASS Promotions. Suzanne Irizarry de López is Director of Business Development for Bilingual Research Services (BRS), a unique supplier of dual-language (Spanish/English) telephone interviewing for consumer research and public opinion polling. BRS is based in what the U.S. Census named the most bilingual city, El Paso, Texas. A native of Puerto Rico and graduate of the University of Pennsylvania’s Annenberg School of Communications, Suzanne has been doing Hispanic market research since the early 90’s and has also worked as educator, simultaneous interpreter, social worker, and journalist. Sylvia Nieto-Vidal is Managing Partner of Operations at Multicultural Insights a certified minority, woman-owned full-service market research firm for multicultural and niche markets located in Miami, Florida. Multicultural Insights provides full-service qualitative and quantitative research for Hispanic, African American and other niche markets in the U.S. as well as throughout Latin America. Nieto-Vidal has designed, set-up, managed, overseen and conducted qualitative and quantitative research for over 17 years for Fortune 100 companies such as Pepsi-Cola, Cingular, SBC, Pfizer, Pizza Hut, Ford Motor Company, Colgate-Palmolive, and Radio Shack among others. Juan Guillermo Tornoe is based in Austin, Texas and is Market Research Director for Wizard of Ads, Inc. Spearheading the Hispanic branch of the company, he is creator of Hispanic Trending, a Latino marketing and advertising Blog, which gives access to research, news, and commentaries on the Hispanic market. He has a degree in Pre-Med from the Universidad Francisco Marroquín and an MBA from ESEADE (Escuela Superior de Economía y Administración de Empresas), both in Guatemala. Richard Velez is Director of Strategic Services for MASS Promotions, a leading Hispanic integrated marketing and strategic promotions company based in Miami. He helps develop strategies for clients to effectively touch Hispanics where they work, live, play, and shop. Richard is a graduate of Rensselaer Polytechnic Institute (RPI) in Troy, NY, where the first association of Latin American students (La Union Hispano Americana-1898) was ever founded in a U.S. university. The Hispanic Marketing & Communication Association, HMCA, is a volunteer driven national nonprofit professional association dedicated to Hispanic marketing excellence. HMCA roundtables, seminars and conferences serve as forums to discuss interesting, timely issues, and encourage professional development. To learn more about HMCA and to sign up for complimentary copies of InterAcción, the HMCA newsletter, visit www.hmca.org |
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Contact: HMCA (305) 648-2848 www.hmca.org HMCA Announces Upcoming EventsMiami, FL (March 24, 2005) – The Hispanic Marketing & Communication Association (HMCA) announced today it will co-sponsor five national events in the first half of 2005. Association members are eligible for discounts of 10-15 percent on these events as follows: MFM Trade Meetings will again present Innovations in Hispanic Marketing 2005, April 6-7, 2005, in Miami, FL, at the Ritz-Carlton Coconut Grove. From product placement and traditional advertising, to online strategies and new research data, the Innovations in Hispanic Marketing Conference will touch on the most relevant and current topics that continuously face marketers. Speakers from McDonald’s, AOL, Latin America, CitiGroup, American Greetings, FedEx, Cosmopolitan, General Mills, People en Español, Virgin America, ABC, and DeWalt will be presenting case studies on topics such as: Strategic Campaign Delivery, Experiential Marketing, Online Strategies for the Hispanic Market, Traditional Media Campaigns, Leveraging Strategic Partnerships and Alliances, Successful Agency Relations, Latin American partnerships, Branded Entertainment and Product placement. HMCA members will receive an extra 15% discount on the regular conference fee. The NGLC Media, Marketing & Entertainment Conference a one-day only conference on Wednesday, April 6th (9am - 5pm) at the Sheraton Biscayne Bay Hotel, 495 Brickell Ave (Miami, FL). A conference 100 percent dedicated to the critical role of New Generation Latino (NGLs) in the worlds of media, marketing and entertainment. Featuring: Four in-depth panels focused on NGL Media, Marketing, TV, Film, Music & Radio sponsored by SiTV; special keynote executive address; Adweek's Marketing y Medios Awards Luncheon 'Best Hispanic Spots of 2004' sponsored by mun2; and cocktail reception with a special musical guest sponsored by Jack Daniels & Latina magazine. The first 20 HMCA members to register receive a 10 percent discount. Voz Latina: Marketing to Hispanics 2005 Marketing y Medios, the first business publication covering the Hispanic marketing industry, will co-host with Billboard and The Hollywood Reporter, VNU’s inaugural conference concentrating on marketing to the U.S.’s fastest growing population segment (and largest minority). This conference and gala for marketing, advertising, entertainment and media executives, will take place in Miami, FL April 27-28, 2005 . HMCA members receive a 10 percent discount. IQPC’s 3rd Multicultural Branding conference to be held in NYC from April 27-28, 2005. This event will address the questions and needs of marketers who are researching multicultural markets in order to develop on-target marketing and media campaigns. The focus will be on establishing brands within U.S. ethnic markets, particularly Latinos, African Americans, Asian Americans, and Eastern European Americans, through effective market research, media campaign planning and compelling case studies. Participants will hear about Latino, Asian-American, African-American and Eastern & Central European consumers, how to research these groups, and how to develop and deliver high-impact messages to get them talking about your products and brands. HMCA member discount 15 percent off the price of registration. The Marketing Financial Services to Hispanics West, in Los Angeles, Ca July 28-29, 2005, follows up what the earlier conference in December 2004 addressed, and will show how financial institutions can leverage their own diversity to market more effectively and increase their profitability. Sessions will focus on creating brand loyalty, fostering partnerships and avoiding mistakes when marketing to this group, and how to effectively develop a targeted campaign, as television advertising to this demographic grows. Attendees can also expect to hear topics that address utilizing the Web to secure new customers and drive business growth, tracking and measuring the success of your Hispanic marketing programs, U.S. Spanish language media - achieving the reach and frequency you need, and creating a concrete merchandising strategy that enhances your positioning. HMCA member discount: 10 percent. The Hispanic Marketing & Communication Association, HMCA, is a volunteer driven national nonprofit professional association dedicated to Hispanic marketing excellence. HMCA roundtables, seminars and conferences serve as forums to discuss interesting, timely issues, and encourage professional development. To learn more about these events and to sign up for complimentary copies of InterAcción, the HMCA newsletter, visit www.hmca.org ### |
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FOR IMMEDIATE RELEASE Contact : HMCA (305) 648-2848 HMCA Announces Fall 2004 Events Miami , FL ( September 28, 2004 ) – T he Hispanic Marketing & Communication Association (HMCA) announced today four national events for the remainder of 2004. Starting in October, HMCA will cosponsor with Geoscape the “ Multicultural Market Intelligence Summit: Understand tomorrow’s growth opportunities and take action Today” scheduled October 6-8, 2004at theMandarin Oriental Hotel inMiami,Florida. Then, October 18-20th, 2004 HMCA will cosponsor International Quality and Productivity Center, IQPC’s 2nd Multicultural Branding 2004: Strategic Market Research, Segmentation, and Campaign Planning to Establish a Long-term Brand Relationship with US Ethnic Consumers” at the Wyndham Bel Age in West Hollywood, California. On December 9-10, HMCA will cosponsor Marcus Evans’ “Marketing Financial Services to Hispanics Leveraging Diversity to Market Effectively and Increase Profitability” at the Hyatt Regency inCoral Gables,Florida. On December 14 - 15, 2004 HMCA teams up once again with IQPC for “U.S. Hispanic Marketing 2004” Proven Strategies to Successfully Target the Fastest Growing Minority Group in the United States with Purchasing Power of Over $540 Billion” in Miami, Florida. HMCA members receive a 10 percent discount toward conference fees. Visit the HMCA website at www.hmca.org or contact Geoscape , IQPC or Marcus Evans for details. The Hispanic Marketing & Communication Association, HMCA, is a volunteer drivenSouth Floridabased nonprofit professional association dedicated to Hispanic marketing excellence. HMCA roundtables, seminars and conferences serve as forums to discuss interesting, timely issues, and encourage professional development ### |
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JOIN US FOR BREAKFAST WITH SOUTH FLORIDA’SBURGEONING HISPANIC MEDIAMeet Key Up and Coming Publishers and Producers While Learning “How” to Target Their Media EffectivelyWHAT: Burgeoning Hispanic Media: Who and How to Pitch your Messages for Maximum Reach Among this Vital AudienceWHO:
Additional speakers invited
WHEN: Wednesday, August 25, 2004 Registration & Breakfast: 7:45 a.m. – 8:30 a.m. Program: 8:30 a.m. – 10:00 a.m.
WHERE: Dave & Buster’s – 3000 Oakwood Blvd.(In the Oakwood Plaza) Hollywood, FL
COST: HMCA& HPRW members: $10 Guests: $15 Fee is payable at the event by cash or check only.
RSVP: Neil Bardach, BusinessWire E-mail: neil.bardach@businesswire.com Fax: 954-923-3227 Presented in association with the Hispanic Marketing & Communication Association. HMCAis a volunteer driven professional association dedicated to Hispanic marketing excellence. |
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HMCA Presents Roundtable Discussion on Broward Hispanics Fort Lauderdale, FL - The Hispanic Marketing & Communication Association, HMCA, will offer a seminar entitled "Broward Hispanics: Insights on Broward's Newest Immigrants,What the Statistics Don't Tell You" on Wednesday June 4, 2003 from 11:30 a.m. to 1:30 p.m. The event, hosted by the Sun Sentinel/El Sentinel, will be held in the main floor of the Sun Sentinel Auditorium- 200 East Las Olas Blvd. The panelists include the Honorable Diana Wasserman-Rubin, Mayor Broward County Board of County Commissioners; Frank Nieves, President Puerto Rican Chamber of Commerce of Broward County, Deborah Ramirez, Editor El Sentinel, Gonzalo Soruco, Ph.D., Director of the University of Miami Hispanic Center (Oficina de Investigación Social y Comunicación), Denise Fischer, Manager of Research/Marketing Services, Sun-Sentinel, and Carlos Reyes, shareholder of Greenberg Traurig. Workshop panelists will discuss the characteristics and demographic profile of Broward's Hispanic populations, especially the most recent immigrants and share insights on how to market products and services to them. The new arrival data only underscore what the Census so poignantly points out: that south Broward County is rapidly becoming a middle to upper middle class Hispanic stronghold. Attendees will find out where are Broward Hispanics live, who they are, where they come from. Costs for the workshop are as follows: $20 for HMCA Members, $25 guests and $10 for students with valid I.D. Lunch and parking are included with registration. Early registration is suggested, as space is limited. To RSVP and for any questions please call 305-648-2848 or visit the HMCA website at www.hmca.org . Checks should be payable to Hispanic Marketing & Communication Association, and mailed to P.O. Box 56 5891 Miami, Fl 33256-5891. No-shows will be billed. |
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HMCA PRESENTS ROUNDTABLE DISCUSSION ON DOING BUSINESS IN LATIN AMERICA Miami, FL - The Hispanic Marketing & Communication Association, HMCA, will offer a half-day workshop entitled “Insights on Doing Business in Latin America,” on Thursday, September 5, 2002 from 11:30 a.m. to 1:30 p.m. The event is co-sponsored by the Sun Sentinel and will be held in their main floor auditorium- 200 East Las Olas Blvd. The panelists include the Honorable Diana Wasserman-Rubin, Vice Chairperson, Broward County Board of County Commissioners; Tim Scerba Managing Director of Edelman Public Relations- Latin America; Frank Nieves, President Puerto Rican Chamber of Commerce of Broward County and Doreen Hemlock, International Business Reporter for the Sun Sentinel. The workshop will feature speakers discussing their experiences, opinions and insights on conducting business in Latin American markets. Additionally, the agenda highlights why South Florida is a natural point of departure for Latin American business, sample techniques, suggestions to help marketers increase market share and Latin American market Do's & Don'ts. Costs for the workshop are as follows: $29 for HMCA Members, $39 guests and $19 for students with valid I.D. Lunch is included and parking is available but not included with registration. Early registration is suggested, as space is limited. To RSVP and for any questions please call 305-648-2848 or visit the HMCA website at www.hmca.org. Checks should be payable to Hispanic Marketing & Communication Association, and mailed to P.O. Box 56 5891 Miami, Fl 33256-5891. No-shows will be billed. HMCA is a Miami-based, independent organization whose members are individuals of diverse backgrounds with a common interest in the Hispanic market in the United States, Latin America and the Caribbean. HMCA's regular roundtables, seminar and workshops serve as forums to discuss interesting, timely issues; to encourage professional development; and provide opportunities to network among practitioners in marketing, advertising, media, public relations, and other communication fields, who practice or have an interest in the Hispanic market. |
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HMCA Offers Presentation Skills Workshop Miami, FL - The Hispanic Marketing & Communication Association, HMCA, will offer a half-day workshop entitled Presenting Effectively and Professionally to Hispanics on Tuesday, June 25. During the workshop, to be held from 1:30 p.m. to 5:30 p.m. at Nova Southeastern University (Kendall Campus), 8585 SW 124 Avenue, the instructor will discuss basic skills essential in addressing Hispanic audiences including individual presentations, planning the presentation, visual aids, body language, language, and keeping the audience’s attention. The workshop instructor is Joe Rodriguez, President of Global Innovation Leadership, Inc. Space is limited; prepayment and reservations are required. Details at www.huellas.com/hmca.htm or by calling (305) 648-2848. Workshop fees are $49 for HMCA Members, $69 for guests, and $29 for students with valid I.D. The workshop does not include any meals. Rodriguez is a consultant, professional speaker, facilitator and seminar leader. A nonprofit professional association, HMCA is a Miami-based, independent organization whose members are individuals of diverse backgrounds with a common interest in the Hispanic market in the United States, Latin America and the Caribbean. HMCA’s regular roundtables, seminar and workshops serve as forums to discuss interesting, timely issues; to encourage professional development; and provide opportunities to network among practitioners in marketing, advertising, media, public relations, and other communication fields, who practice or have an interest in the Hispanic market. Past HMCA sponsors and speakers include: Baptist Health Systems, Discovery Latin America, Editorial Televisa, EFE, Gazeta Mercantil, GEMS Television, Hispanic Magazine, Heftel Communications, Reuters, Business Wire, Latin Trade, Lucent Technologies, The Miami Herald/El Nuevo Herald Online, MTV Latin America, Notimex, Arturo Sandoval, Sony Latin America, SpeakOut, Telemundo Network, CBS Telenoticias, Xerox, University of Miami, Latin Chamber of Commerce of Broward, Sun-Sentinel, Minuteman Press of Davie, Memorial Hospital West, South Florida Chamber of Commerce and Hollywood Medical Center. |
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Hispanic Marketing & Communication Association and Hispanic PR Wire Offer Spanish Language Communications Workshop in Miami March 26 MIAMI, FL (HISPANIC PR WIRE) March 6, 2002 - The Hispanic Marketing & Communication Association (HMCA), and Hispanic PR Wire (HPRW) will offer a half-day workshop titled Saying it Right: An Overview of Spanish for Businesses on Tuesday, March 26. The workshop, to be held from 12:30 p.m. to 4:30 p.m. at the Museum of Science, 3280 South Miami Avenue, will offer Spanish speakers a refresher on grammar basics, the ABC's of writing a business communication or letter, Do's & Don'ts in Spanish and translation pitfalls. The workshop instructors are: University of Miami Spanish Coordinator German Pavia, Universal Teachers and Translators of America Language Instructor Gisela Nuñez, LanguageSpeak President Annette Taddeo, and Public Relations Writer Yanina Brignoni. Space is limited; prepayment and reservations are required. For more details visit www.huellas.com/hmca.htm or call (305) 648-2848.
About Hispanic Marketing &
Communication Association
About Hispanic PR Wire Past HMCA conference sponsors and speakers have included: Baptist Health Systems, Discovery Latin America, Editorial Televisa, EFE, First National Bank of South Miami, Gazeta Mercantil, GEMS Television, Hispanic Magazine, Heftel Communications, Reuters, Pan American Hospital Health System, Business Wire, Latin Trade, Lucent Technologies, The Miami Herald/El Nuevo Herald Online, MTV Latin America, Notimex, Arturo Sandoval, Sony Latin America, SpeakOut, Telemundo Network, CBS Telenoticias, The Gutierrez Group/Kendall Graphics, Xerox, University of Miami, Latin Chamber of Commerce of Broward, Sun-Sentinel, Minuteman Press of Davie, Memorial Hospital West, South Florida Chamber of Commerce and Hollywood Medical Center. |
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Hispanic Marketing & Communication Association (HMCA) Allies With Hispanic PR Wire The Hispanic Marketing & Communication Association, (HMCA) and Hispanic PR Wire (HPRW) have signed a marketing alliance. HMCA is a non-for-profit, Miami-based, independent organization whose members are individuals of diverse backgrounds with a common interest in Hispanic markets in the United States, Latin America and the Caribbean. As part of HMCA's mission "to promote excellence in Hispanic marketing," the 5 year old organization holds roundtables and seminars that serve as forums to discuss Hispanic marketing issues and encourage professional development. HMCA also strives to provide networking opportunities among practitioners in marketing, advertising, media, public relations, and in other communication fields, who practice or have an interest in the domestic and/or international Hispanic Markets. "We're proud to be working with Hispanic PR Wire because they understand Hispanic marketing very well and their wire services are an excellent resource for our members," said HMCA President Elena del Valle. As part of the Alliance agreement, HPRW will distribute HMCA news releases. HPWR and HMCA will collaborate closely to coordinate joint 2002 Hispanic marketing programs in Florida. In addition, HPRW and HMCA will cross promote each other's organizations. For more information about HMCA call (305) 648-2848 or visit their Web site at http://www.huellas.com/hmca.htm .
About Hispanic PR Wire |
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HMCA Announces 2002 Board Miami, FL - The Hispanic Marketing & Communication Association (HMCA) has selected it's Board members for 2002. They are: Elena del Valle, MBA, JD president; Mayra Gonzalez Rey, vice president; Jose P. Fernandez, CQE, C.P.M., treasurer; Gonzalo Soruco, Ph.D. secretary; Tony Moreno and Christine Clavijo-Kish, members-at-large. Del Valle is president of LNA World Communications, Gonzalez Rey is director of special events at the Zoological Society of Florida, Fernandez is president of the Performance Consulting Group, Soruco is professor at the University of Miami School of Communications, Moreno is senior vice president of marketing at Market Research of the Americas and Clavijo-Kish is senior vice president and partner of Hispanic PR Wire, Inc. The Hispanic Marketing & Communication Association is a non-profit, Miami-based, independent organization whose members are individuals of diverse backgrounds with a common interest in the Hispanic market in the United States, Latin America and the Caribbean. HMCA's regular roundtables, seminar and workshops serve as forums to discuss interesting, timely issues; to encourage professional development; and provide opportunities to network among practitioners in marketing, advertising, media, public relations, and other communication fields, who practice or have an interest in the Hispanic market. Website: www.huellas.com/hmca.htm Asociación Hispana de Mercadeo y Comunicación anuncia Junta Directiva para 2002 Miami, FL - Los miembros de la Junta Directiva de la Asociación Hispana de Mercadeo y Comunicación (HMCA por sus siglas en inglés) para 2002 son Elena del Valle, MBA, JD, presidenta; Mayra González Rey, vice presidenta; José P. Fernández, CQE, C.P.M., tesorero; Gonzalo Soruco, Ph.D., secretario; y Tony Moreno y Christine Clavijo-Kish, miembros de la junta directiva. Del Valle es presidenta de LNA World Communications; González Rey es directora de eventos especiales de la Sociedad Zoológica de Florida; Fernández es presidente de Performance Consulting Group; Soruco es profesor en la Facultad de Comunicaciones de la Universidad de Miami; Moreno es vice presidente ejecutivo de mercadeo de Market Research of the Americas y Clavijo-Kish es vice presidenta ejecutiva y socia de Hispanic PR Wire, Inc. La Asociación Hispana de Mercadeo y Comunicación es una organización independiente, sin fines de lucro con base en Miami cuyos miembros poseen diversas experiencias con un interés común en los diversos mercados hispanos de los Estados Unidos, Latinoamérica y el Caribe. Las mesas redondas, seminarios y talleres organizados por HMCA sirven de foro para discutir temas interesantes y a de actualidad; para incentivar la capacitación professional, y proporcionar una oportunidad para establecer nexos entre los diferentes profesionales en los campos de mercadeo, publicidad, medios de comunicación, relaciones públicas y otros campos dentro de las comunicaciones que tengan interés en el mercado hispano. Sitio en el Internet: www.huellas.com/hmca.htm |
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