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Volume 7, Number 5 - Spring, 2004
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From Our Editor By Lourdes de la Torriente
Developing a U.S. Hispanic Customer Care Strategy By Tony Malaghan, Arial International, LLC
El Sentinel Expands into Palm Beach County By Madeleine Arritola, Sun-Sentinel Company Public Relations Manager
Meet Our Newsletter Editor and Designer
Want to Reach Hispanic Markets and Marketers? Be a Sponsor
Volume 7, Number 4 - Winter, 2004
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A Note from our President By Elena del Valle - LNA Worldwide Communications
From Melting Pot to Salad Bowl By Luis Miguel Messianu, del Rivero Messianu DDB
Latinos and Tourism By Adriana Bianco, El Especial
13 Million U.S. Hispanics Log On Each Month by Ana Sanchez, Terra.com
Hispanic Cause Marketing: Poised for Growth by David Hessekiel, Cause Marketing Forum, Inc.
Volume 7, Number 3 - Fall, 2003
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A Note from our President By Elena del Valle - LNA Worldwide Communications
The Online Immigration: U.S. Hispanics Are Biggest Share of Spanish-speakers Online By David Duckenfield, Yahoo! en español
Hispanic Market Trends By Roger Selbert, Strategic Planning LatinWorks Marketing
Hispanic Lagging Behind in Graduate Education By Michelle Raczynski, National Society of Hispanic MBAs
Volume 7, Number 2 - Spring, 2003
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A Note from our President By Elena del Valle - LNA Worldwide Communications
Search Engines Will Leave You "Searching" By Dalia Salazar - LatinClips, Inc
Hispanic Creativity Grows in the US By Sandra Villamizar - P&C
Volume 7, Number 1 - Winter, 2003
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A Note from our President By Elena del Valle - LNA Worldwide Communications
Spanish Language Translations from a Marketing Perspective By Tony Malaghan, Arial International, LLC
Desde Los Angeles: The Hispanic Public Relations Association By Brenda C. Mendoza, HPRA President
Why Traditional Ethnic Segmentation Will Not Work in Today's Multicultural Youth Market by David Morse and Thomas Tseng, Cultural Access Group
United Parcel Service (UPS) Program Opens Doors for Hispanic Students
Volume 6, Number 3 - Fall, 2002
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A Note from our President By Elena del Valle - LNA Worldwide Communications
DIVERSITY: A Top PRSA Priority By Joann Killeen, President PRSA
Volume 6, Number 2 - Summer, 2002
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A Note from our President By Elena del Valle - LNA Worldwide Communications
Marketing Professional Services In Latin America By Joe Rodriguez - Global Innovation Leadership, Inc.
Mejore su español con unos minutos de repaso Por Annette Taddeo
Volume 6, Number 1 - Spring, 2002
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A Note from our President By Elena del Valle - LNA Worldwide Communications
Demystifying the Art of Translations: Guidelines Make Translations Easy to Understand By Manuel Ruiz, President & CEO, Hispanic PR Wire, Inc.
The 2000 Census and its Effects on Public Relations (Executive Summary) Case Study Report submitted to Dr. Elizabeth L. Toth, S.I. Newhouse School of Public Communications Syracuse University, December 2001 By Cecilia Somarriba
Volume 5, Number 3 - Winter, 2001
A Note from our President By Elena del Valle - LNA Worldwide Communications
La crisis: una oportunidad Por Alfredo Arango
Parent’s Tips for Talking with Children about Disastrous Events By Baptist Children's Hospital
HMCA’s 2002 Strategic Plan by José P. Fernández, HMCA Treasurer
The Value of Research For Hispanic Marketing By George L. San Jose, President and COO The San Jose Group - Chicago
Volume 5, Number 2 - Summer/Fall, 2001
A Note from our President By Elena del Valle - LNA Worldwide Communications
A New Perspective on Hispanics in the US By Gonzalo Soruco & Tony Moreno - Market Research of the Americas
Audubon Society Fosters Conservation In Latin America and the Caribbean By Alejandro Grajal, Executive Director, and Ricardo Stanoss, Program Officer
HMCA in the Spotlight
Volume 5, Number 1 - Spring, 2001
A Note from our President By Elena del Valle - LNA Worldwide Communications
Hispanic Power By Tony Moreno - Marketing VP, - Market Research of the Americas
Performance Excellence By José P. Fernández, CQE - President - Performance Consulting Group
Fast Growth of Hispanic Market in South Florida By María C. Angel - National Sales Manager, Sun-Sentinel
Volume 4, Number 2 - Fall, 2000
Job-based Health Insurance Failing Hispanic Workers By Lisa Duchon, PhD - Deputy Director, Research and Evaluation, The Commonwealth Fund
Hola Broward By Tony Moreno - Huellas.com
ELIPSE Environmental Latino Initiative Promoting Science Education by Mario Castellanos-ELIPSE Program Coordinator & Dr. Ricardo Stanoss-Zoological Society of Florida