Download Interacción 8-1 in PDF format

Interacción has a brand new look!

Download Interacción 7-8 in PDF format

• HMCA Members in the News
  

• Informed Citizens versus Informed Consumers
  By Douglas Simon, President & CEO, D S Simon Productions

• HMCA Board Member to Speak at CMOR Conference

• Core Values and Common Traits in Heterogeneous Hispanic American Market
  By Alex Camacho

• More Not Always Means Better
  By Richard Ross

Download Interacción 7-7 in PDF format

• HMCA News
  

• Why Spanish Accents Can Be So Different
  

• CHOOSING THE RIGHT "CHILE CON CARNE" OR "SALSA"
  by Héctor Héreter, independent public relations/affairs consultant

• HISPANIC TEENS MAY NOT SPEAK ESPANOL BUT CARRY STRONG VALUES
  By: Claudia Figueredo, President of Action Public Relations

• Are you failing to see the bigger picture?
  By Suzanne Irizarry de Lopez of Bilingual Research Services

Download Interacción 7-6 in PDF format

• Localizing Global Brands for U.S. Latinos
  By Donald A. DePalma, Ph.D President and founder Common Sense Advisory

• Hispanic Media Training:More Than “Media Training in Spanish”
  By Javier Maza, President of Maza Communications, Inc.

• U.S. Soccer-Only Channel Scores Big with Fans
  By Eileen Montalvo, Marketing Director GolTV

Download Interacción 7-5 in PDF format

• From Our Editor
  By Lourdes de la Torriente

• Developing a U.S. Hispanic Customer Care Strategy
  By Tony Malaghan, Arial International, LLC

• El Sentinel Expands into Palm Beach County
  By Madeleine Arritola, Sun-Sentinel Company Public Relations Manager

• Meet Our Newsletter Editor and Designer
  

• Want to Reach Hispanic Markets and Marketers? Be a Sponsor
  

Download Interacción 7-4 in PDF format

• A Note from our President
  By Elena del Valle - LNA Worldwide Communications

• From Melting Pot to Salad Bowl
  By Luis Miguel Messianu, del Rivero Messianu DDB

• Latinos and Tourism
  By Adriana Bianco, El Especial

• 13 Million U.S. Hispanics Log On Each Month
  by Ana Sanchez, Terra.com

• Hispanic Cause Marketing: Poised for Growth
  by David Hessekiel, Cause Marketing Forum, Inc.

Volume 7, Number 3 - Fall, 2003

Download Interacción 7-3 in PDF format

• A Note from our President
  By Elena del Valle - LNA Worldwide Communications

• The Online Immigration: U.S. Hispanics Are Biggest Share of Spanish-speakers Online
  By David Duckenfield, Yahoo! en español

• Hispanic Market Trends
  By Roger Selbert, Strategic Planning LatinWorks Marketing

• Hispanic Lagging Behind in Graduate Education
  By Michelle Raczynski, National Society of Hispanic MBAs

Volume 7, Number 2 - Spring, 2003

Download Interacción 7-2 in PDF format

• A Note from our President
  By Elena del Valle - LNA Worldwide Communications

• Search Engines Will Leave You "Searching"
  By Dalia Salazar - LatinClips, Inc

• Hispanic Creativity Grows in the US
  By Sandra Villamizar - P&C

Download Interacción 7-1 in PDF format

• A Note from our President
  By Elena del Valle - LNA Worldwide Communications

• Spanish Language Translations from a Marketing Perspective
  By Tony Malaghan, Arial International, LLC

• Desde Los Angeles: The Hispanic Public Relations Association
  By Brenda C. Mendoza, HPRA President

• Why Traditional Ethnic Segmentation Will Not Work in Today's Multicultural Youth Market
  by David Morse and Thomas Tseng, Cultural Access Group

• United Parcel Service (UPS) Program Opens Doors for Hispanic Students

Volume 6, Number 3 - Fall, 2002

Download Interacción 6-3 in PDF format

• A Note from our President
  By Elena del Valle - LNA Worldwide Communications

• DIVERSITY: A Top PRSA Priority
  By Joann Killeen, President PRSA

Volume 6, Number 2 - Summer, 2002

Download Interacción 6-2 in PDF format

• A Note from our President
  By Elena del Valle - LNA Worldwide Communications

• Marketing Professional Services In Latin America
  By Joe Rodriguez - Global Innovation Leadership, Inc.

• Mejore su español con unos minutos de repaso
  Por Annette Taddeo

Volume 6, Number 1 - Spring, 2002

Download Interacción 6-1 in PDF format

• A Note from our President
  By Elena del Valle - LNA Worldwide Communications

• Demystifying the Art of Translations: Guidelines Make Translations Easy to Understand
  By Manuel Ruiz, President & CEO, Hispanic PR Wire, Inc.

• The 2000 Census and its Effects on Public Relations (Executive Summary)
  Case Study Report submitted to Dr. Elizabeth L. Toth, S.I. Newhouse School of Public Communications Syracuse University, December 2001
  By Cecilia Somarriba

Volume 5, Number 3 - Winter, 2001

• A Note from our President
  By Elena del Valle - LNA Worldwide Communications

• La crisis: una oportunidad
  Por Alfredo Arango

• Parent’s Tips for Talking with Children about Disastrous Events
  By Baptist Children's Hospital

• HMCA’s 2002 Strategic Plan
  by José P. Fernández, HMCA Treasurer

• The Value of Research For Hispanic Marketing
  By George L. San Jose, President and COO The San Jose Group - Chicago

Volume 5, Number 2 - Summer/Fall, 2001

• A Note from our President
  By Elena del Valle - LNA Worldwide Communications

• A New Perspective on Hispanics in the US
  By Gonzalo Soruco & Tony Moreno - Market Research of the Americas

• Audubon Society Fosters Conservation In Latin America and the Caribbean
  By Alejandro Grajal, Executive Director, and Ricardo Stanoss, Program Officer

• HMCA in the Spotlight

Volume 5, Number 1 - Spring, 2001

• A Note from our President
  By Elena del Valle - LNA Worldwide Communications

• Hispanic Power
  By Tony Moreno - Marketing VP, - Market Research of the Americas

• Performance Excellence
  By José P. Fernández, CQE - President - Performance Consulting Group

• Fast Growth of Hispanic Market in South Florida
  By María C. Angel - National Sales Manager, Sun-Sentinel

Volume 4, Number 2 - Fall, 2000

• Job-based Health Insurance Failing Hispanic Workers
  By Lisa Duchon, PhD - Deputy Director, Research and Evaluation, The Commonwealth Fund

• Hola Broward
  By Tony Moreno - Huellas.com

• ELIPSE Environmental Latino Initiative Promoting Science Education
  by Mario Castellanos-ELIPSE Program Coordinator & Dr. Ricardo Stanoss-Zoological Society of Florida