HMCA Members in the News

HMCA board and advisory members are often quoted and published in key trade publications.  If you were quoted, published, given an award, or have an important announcement to make—and you are an active HMCA member, we want to recognize it in our newsletter!  Submit a one-line description and hyperlink to hmca@hmca.org .

Fielding Ethnic Research? The Success is in the Details, an article by board member Sylvia Nieto-Vidal appeared in June’s issue of Quirk’s Marketing Research Review.  To request a pdf version of the article email sylvia@hmca.org.

Retro-Acculturation’s Impact on Market Research, another Sylvia creation, appeared in HispanicTrending.com and can be read at: http://juantornoe.blogs.com/hispanictrending/2005/02/retroacculturat.html

Changing US Perceptions of the Spanish Language, an article by board member Suzanne Irizarry de López appeared in Latino Print Media’s Hispanic Marketing 101, volume 3 number 4 issue, page 6.  Read it at: http://www.hispanicmarketing101.com/pdfs/HM101v3n4k.pdf

El Español: Un Idioma en Expansión, an exposé, based on the article mentioned above and on a presentation created by Suzanne, Today’s Hispanic Consumer - Getting to Know el Nuevo General Market, appeared in Adlatina.com.  Read it at (registration required):  http://www.adlatina.com/notas/noticia.php?id_noticia=12665

See the full presentation at:  http://www.easternresearch.com/ahamp.htm

HMCA president Elena del Valle and board member Tony Moreno were quoted in an article that appeared in Mi Negocio.com about business opportunities of the Hispanic market.

See it in Spanish at: http://www.negocio.us/internet_business/oportunidades_de_negocio/

Insights on Effective Hispanic Media Training, an article by Elena, was published in HispanicTrending.com and HispanicMPR.com:  Read it at:

http://juantornoe.blogs.com/hispanictrending/2005/07/insights_on_eff.html or www.hispanicmpr.com

An announcement about the recent opening of the Hispanic division of The Wizard of Ads, headed by HMCA board member Juan Guillermo Tornoe, appeared in HispanicPRWire.  Read all about it at:

http://www.hispanicprwire.com/external_sites/prsa_in.php?id=3758&PHPSESSID=9ef1950570b32c1e700868ec3af9cad5

An announcement of LatinClip’s and partner Papel Media’s newest and unique ad-measurement tool “True Val” appeared in Portada and HispanicMPR.com. Read it at www.HispanicMPR.com  Christine Cavijo-Kish is CEO of LatinClips and a former HMCA board member.

The Hispanic Marketing & Public Relations book, which benefits HMCA. And was edited by HMCA president Elena del Valle, was announced in the July-August issue of Marketing y Medios:

http://www.marketingymedios.com/marketingymedios/search/article_display.jsp?vnu_content_id=1000979265