Meet Our Newsletter Editor and Designer

Lourdes de la Torriente – President, de la Group

A seasoned marketing communications professional, Lourdes has held senior management roles at four of the top international public relations firms worldwide. Currently she serves as president of de la Group, a boutique public relations consultancy she founded in Miami. She has more than a decade of high-level strategic counseling, media relations, corporate communications, consumer-driven marketing, special events and crisis communications experience, across the U.S., U.S./Hispanic and Latin American markets.

Her broad marketing communications experience spans a wide variety of industries, including tourism and lifestyle, food and beverage, retail, packaged goods, health care, telecommunications, sports, media, entertainment and technology.   

Most recently, Lourdes headed Edelman's Miami office, where she spearheaded the Cancun Convention and Visitors Bureau North American program. She managed the annual Bacardi Cup sailing regatta and special events for the Nasdaq-100 Open tennis tournament.  She handled Hispanic-focused programs for various blue-chip consumer brands including Acuvue, Dove, AXE deodorant, AstraZeneca, Cordis among others, as well as local projects for The Mills Corporation, Wild Oats and Jazz at Lincoln Center.

Lourdes began her career at Ketchum Public Relations and has since worked at Fleishman-Hillard, Weber Shandwick Worldwide, Avisena Inc. and Edelman.

A bicultural, bilingual professional (Spanish/English), Lourdes received her bachelor's degree in journalism, with a concentration in public relations and advertising, from the University of Central Florida in Orlando.

Cris Ascunce - Creative Minds,Graphic Design & Tech Support

Cris Ascunce brings over a decade of creative design and publishing experience to the table.  She is currently responsible for the layout and design of Mass Media Enterprises' news magazines Brickell Post, Coconut Grove Times and South Miami Times, where she recently spear-headed the redesign of those publications from the standard newspaper format to full color glossy publications.

Immediately prior to joining Mass Media Enterprises she was assistant Art Director and Production Manager at Zimmerman & Partners, an Omnicom ad agency in Ft. Lauderdale. There she developed campaigns for companies such as Nissan, AutoNation and the Florida Panthers. Ascunce also owns her own creative design company called CreativeMinds, where she works with clients including Miami Postal Service Credit Union, Democratic Caucus of Miami-Dade and SAVE-Dade. CreativeMinds works pro bono for various non-profit organizations producing newsletters and is a competitive organizer of political campaigns. A bilingual professional (Spanish/English), Ascunce received her bachelor's degree in Advertising and Design with a minor in English Literature from Florida International University. She is currently vice president of Outreach.

Cris is responsible for InterAcción’s graphic design and good looks. Many thanks to her!