From Our Editor

BY Lourdes de la Torriente

Dear readers,

First of all I want to thank for your continuous support and for sharing your news, bylined articles and special events with InterAcción. Please keep the stories and the comments coming.

We are extremely excited about this next evolution of the newsletter. We have already incorporated new sections and more graphics, and would like to continue to enrich our content with your valuable experiences. We are particularly interested in incorporating information on Hispanic programs (those that worked and even those that didn’t), information on new studies, research tools and new media/marketing outlets that will help us succeed in our respective fields.

In this issue, we feature an article on customer care strategy by Tony Malaghan of Arial International. We invite you to examine this expert’s perspective on what may just be the most important component of any business – taking care of the customer. Also in this issue are BIG savings opportunities for various upcoming industry events as well as some giveaways. I hope you enjoy.

Sincerely,

Lourdes de la Torriente

Send newsletter submissions and comments to Lourdes de la Torriente at  lourdesdelatorriente@yahoo.com