A Note from our President (Fall 2003)
By Elena Del Valle - LNA Worldwide Communications

Dear HMCA members and friends:
Increasingly we hear from people interested in learning about U.S. Hispanic markets. The emails and calls come from Los Angeles, Chicago, New York, Dallas, Latin America and points in between. They want to find out about U.S. Hispanic market demographics, tools to reach them, practitioners to contact and more. When we are able to, we point them in the right direction. Sometimes one of our events, an event we support or a newsletter article addresses their questions and we are able to assist them that way.

In response to this growing interest and in order to establish a reference tool for marketers and public relations professionals, I have begun work on a Hispanic marketing book. It will provide readers with insights on how to reach the fast growing and desirable U.S. Hispanic markets. A number of Hispanic market specialists from coast to coast have agreed to contribute a chapter to the book and we havethe endorsement of three organizations. If all goes well, the book is slated for publication in the Fall of 2004. In addition, royalties will be donated to HMCA.

Please help me welcome Lourdes de la Torriente who has taken over as newsletter editor. Our former editor, Mayra Gonzalez Rey, has resigned to run her new business. Feel free to contact Lourdes with comments, information and article submissions.

On the high tech front, thanks to board member Tony Moreno's hard work our website has a new look. We would love to hear how you like it. And if you have ideas for upcoming events or newsletter articles, drop us a line. Let us hear from you!