UPCOMING EVENTS

Join us for August 2004

Burgeoning Hispanic Media Panel:

"Who and How to Pitch Your Messages for Maximum Reach among this Vital Audience"

On August 25th at 8:00 a.m., please join us at Dave & Buster's in Hollywood, 3000 Oakwood Blvd. (in the Oakwood Plaza) for “Burgeoning Hispanic Media: Who and How to Pitch Your Messages for Maximum Reach Among this Vital Audience," a media panel event presented by BusinessWire, Latin Clips , Hispanic PR Wire and the Hispanic Digital Network in association with the Hispanic Marketing & Communication Association, HMCA, a nonprofit volunteer driven professional association dedicated to Hispanic marketing excellence.

Guest Panelists will include:

Marco Laureti, president of Laureti Media, Inc. and owner of El Popular magazine
Laura Dergal, MUN2 televisión
Alberto Sardiñas, co-host, Romance 106.7 FM’s "Viva la Tarde, Viva el Romance"

Editorial representatives also invited from: Hispanic Trends magazine, EFE Newsire, SportsYA!, FAMA magazine, AdWeek's Marketing y Medios

Admission: $10 for HPRW/HMCA members and $15 for guests

To register, please contact Neil Bardach via email neil.bardach@businesswire.com or fax 954-923-3227, and provide him with your name, company name, phone number and email address.

We look forward to seeing you at our future events. If you are interested in becoming active at an organizational level, sponsoring or speaking at one of our events please don't hesitate to contact us at (305) 648-2848 or e-mail us at hmca@hmca.org.

To keep you informed of upcoming events and other HMCA activities e-mail us at hmca@hmca.org or fill out our application form stating your request.

invites you to

Multicultural Branding 2004

In April we are cosponsoring the International Quality and Productivity Center’s (IQPC) Multicultural Branding 2004 of Strategic Market Research, Segmentation, and Campaign Planning. This event is meant to help professionals establish a long-term brand relationship with U.S. ethnic consumers, including Hispanics. The conference will take place in New York City from April 27-28, 2004. Attending IQPC’s Multicultural Branding 2004 may help you learn more about Latino, Asian-American and African-American consumers; how to research these groups; and how to develop and deliver high-impact messages to them.

Learn directly from the experiences and insights of ethnic marketing leaders from:

AOL
Bank of America
BET
BMW North America
Diageo North America
Fannie Mae
FUBU The Collection/FB
HBO
Harris Bank
Johnson Products
Merrill Lynch
MetLife
Nationwide
Nestlé USA
Verizon
Visa
Western Union

HMCA members receive a 10 percent discount off the registration fee - for more information please visit http://www.iqpc.com/na-2120-01, email info@iqpc.com , or call 1-800-882-8684.

Innovations in Hispanic Marketing 2004

In May, for the second year we will cosponsor the MFM Innovations in Hispanic Marketing Conference. MFM Trademeetings, a division of the MFM Group Inc based in Miami, is organizing this year’s conference, which will take place May 4 and 5.

Participants will discuss some of the most successful new strategies being used to reach America's fastest growing population, and assess traditional marketing and advertising channels as well as newer tools to communicate with Hispanic audiences. The conference will also feature an in-depth analysis of Hispanic demographics, diversity among Hispanics and acculturation.

The program, through a dynamic and innovative combination of keynote addresses, case studies presentations, panel discussion, interactive forum and extensive networking functions, is designed to provide the audience with practical information of successful marketing strategies used by leading companies, to target Hispanics.

HMCA members receive a 15 percent discount on their registration if they register before the official early bird registration deadline. Full details and registration information can be obtained by visiting www.trademeetings.com or by calling 1-866-636-7350 or 305-667-4705.

Marketing to U.S. Latinas

Today in America one out of every five births is to a Hispanic woman and this rate is growing. According to current trends, in just a few years Hispanics will be 20% of the overall population of the United States.

With numbers like these most marketers are taking notice. But, how do you really win Hispanic brand loyalty and spending dollars? Go beyond your competitors one step further to recognize the surging power of Latinas for purchase decisions in Hispanic families. Latinas are an influential consumer group in their own right. To effectively conduct research with Latinas and to focus on their needs, desires and their influence on all purchase decisions within the Hispanic family will make the long-term profitable difference for your company.

Take advantage of every opportunity to help you capture the hearts, minds and money of Hispanic women and their families. Attending IQPC’s Marketing to U.S. Latinas in Miami is a great way to learn more about who today’s Latinas are, how to research this group, and how to develop and deliver high-impact messages that will get them talking about your products and brands and that will establish a connection and relationship with them.

HMCA members receive a 10 percent discount off the registration fee - for more information please visit www.iqpc.com, email info@iqpc.com , or call 1-800-882-8684.

Food & Beverages for the Hispanic Consumer

Come to Chicago and find out how leading food and beverage companies:

Ensure a consistent Hispanic marketing effort to build brand loyalty
Capture Hispanic consumer insights and leverage them in product development and marketing initiatives
Determine whether bilingual packaging is appropriate for their products
Create a marketing plan that is integrated and culturally relevant
Leverage the Internet as a tool to reach today’s cyber-Latinos
Select the flavors that most appeal to Hispanic tastes
Design a package that differentiates the brand from the competition and appeals to the Hispanic consumer
Generate greater Hispanic market ROI
Understand the shopping attitudes and purchasing habits of the Hispanic consumer
Extend a product line to include Hispanic products without affecting existing products
Build an ongoing and permanent relationship with the Hispanic consumer from scratch
Understand the impact of Latin country trends on US Hispanic consumers

HMCA members receive a 15 percent discount off the registration fee - for more information please visit www.worldrg.com, or call 1-800-647-7600.

U.S. Hispanic Marketing 2004

With over $540 billion, the U.S. Latino market presents an ongoing lucrative opportunity. IQPC’s 8th Annual U.S. Hispanic Marketing 2004 shows you how to create and implement the optimal Hispanic marketing program for your business. This event goes beyond all other conferences by featuring an unparalleled showcase of industry practitioners and Hispanic marketing experts to help you understand the newest strategies and focus on the best practices.

This program is relevant for those new to Hispanic marketing and for those experienced in it who want to stay on the cutting edge. Here’s what we will feature:

• 3 pre-conference interactive workshops designed for all levels of marketers

• Excellent general session presenters as well as an afternoon of concurrent tracks for you to choose the information you wish to learn

• Roundtable Discussion Afternoon – designed to get your personal questions answered by speakers and other delegates

• Post-conference Hispanic Immersion Day: July 29th – Bring the Market to Life with Site Visits in San Diego!

HMCA members receive a 10 percent discount off the registration fee - for more information please visit www.iqpc.com, email info@iqpc.com , or call 1-800-882-8684.

See Photos of previous events here!