UPCOMING EVENTS

12th Annual Hispanic Marketing Conference

September 24-27, 2007 The Westgate Hotel, San Diego

The 12th Annual U.S. Hispanic Marketing Conference is this fall’s premier event addressing both the opportunities and challenges of marketing to the Latino community. We have gathered the crème de la crème of marketing and academia to deliver you the fastest and most effective ways to make your messages resonate. With sessions and workshops that include such topics as:

• Understanding Hispanic market trends: Hispanic Marketing 101
• Understanding second language barriers and opportunities with Hispanic Qualitative Research
• A comprehensive approach to U.S. Hispanic Marketing
• Creating meaning that resonates with the Hispanic consumer

This conference will offer you the opportunity to learn and network with presenters and attendees from a wide range of industries offering you their insights on the latest trends in Hispanic Marketing.

For more information please call 1-800-882-8684 or

visit www.iqpc.com/us/hispanicmarketing

We look forward to seeing you at our future events. If you are interested in becoming active at an organizational level, sponsoring or speaking at one of our events please don't hesitate to contact us at (305) 648-2848 or e-mail us at hmca@hmca.org.

To keep you informed of upcoming events and other HMCA activities e-mail us at hmca@hmca.org or fill out our application form stating your request.

Past Events:

March 12-14, 2007, Coconut Grove, FL,  Ritz-Carlton Coconut Grove
Innovations in Hispanic Marketing 2007

Building on the success of the Innovations in Hispanic Marketing series, MFM Trade Meetings will again present this breakthrough conference, March 12-14, 2007, at the Ritz-Carlton Coconut Grove, located in Coconut Grove, FL.

The Innovations in Hispanic Marketing Conference continues to be the most recognized and most valuable event available to today’s Hispanic Marketing executive. Over the years the event has delivered timely and innovative information that provides an actual blueprint for success which can be implemented in day to day operations and campaigns. From product placement and traditional advertising, to online strategies and new research data, the 2007 Innovations in Hispanic Marketing Conference will touch on the most relevant and current topics that continuously face marketers.  HMCA Members will receive a 15% discount off the full conference price.  

For more information, please call +1(305) 667.4705 (toll-free 1(866) 636.7350), visit www.trademeetings.com or e-mail ihmc@trademeetings.com

See you in Coconut Grove!

Now in its 3rd year, Voz Latina is the definitive Hispanic marketing conference hosted by Adweek's Marketing y Medios, Adweek, Brandweek and Mediaweek in conjunction with the Billboard Latin Music Awards.

Presentations cover online and multi-channel marketing strategies, branded entertainment, celebrity endorsements and creating ads, plus a Hispanic consumer panel, exclusive research and much more.

The Hispanic Best Spots of the Year Awards will be announced at the Voz Latina Luncheon, and the first 100 registered attendees receive a complimentary all-access pass to the Billboard Latin Music Awards and pre/post VIP parties. It is 2 days of learning learning, networking and celebrating you simply cannot miss!

Speakers include:

• Jacqueline Hernandez-Fallous, Publisher, People en Español
• Lucia Ballas-Traynor, SVP, General Manager, MTV Tr3s
• Gonzalo Perez, Director, Multicultural Research and Consumer Insights, MTV Networks
• Felipe Korzenny, Ph.D., Professor and Director of the Center for Hispanic Marketing Communication, Florida State University, and Cheskin Co-Founder
• Sergio Alcocer, President / Chief Creative Officer, LatinWorks
• Thomas Schimoler, Creative Director, The Vidal Partnership
• Carlos Tornell, Creative Director, OLE
• Marcus Owenby, Director, Marketing, Cingular Wireless
• Doug Darfield, Senior Vice President, Hispanic Services, Nielsen Media Research
• Anne Howard, Director of Online Services, La Agencia de Orcí
• Greg Cunningham, Group Marketing Manager, Target

Special Discount to HMCA Members.

We have negotiated a special rate for our members to attend the Voz Latina conference. Simply enter promo code HM599 when you register and you will save $200 off the on-site registration fee!

www.marketingtohispanics.com
646 654 5170
conferences@vnubusinessmedia.com

The U.S. Hispanic Marketing conference from September 25-28, 2006 at the Hilton Del Mar in San Diego, California will focus on actionable strategies that can be used to tackle the latest challenges in reaching, communicating and targeting the ever growing Hispanic consumer population in the United States.

Participants at this event can expect 3 days filled with:

• Case-study driven presentations

• Marketing experts from a wide array of industries

• Discussion panels providing a multi-faceted view of the market

• Eight brand new workshops offering an in-depth look into important niche topics

• Priceless networking opportunities with your colleagues dealing with the same issues

There will be no better place to hear innovative marketing approaches from a fresh speaking faculty as well as the latest “success story” case studies and best practices presented by industry trailblazers. It is truly a not-to-be-missed event!

Speaking Faculty Includes:

• Citigroup

• Toyota Motor Company

• ABC Radio Networks Inc.

• McDonald's Corporation

• Harley Davidson

• Santiago Solutions Group

• Staples

• Captura Group

• Nortel

• Ford Motor Company

• Houston Astros

• Texas State University

• Cheskin

• Kimberly-Clark Corporation

• Blue Cross Blue Shield of South Florida

• LNA World Communications

• AOL Latino

• Blue Cross Blue Shield

• TodoFut.com

• Hispanic Digital Network

• Latin Force

• PowerPact Marketing

• and more!

Past Delegates Included:

• AARP

• AIM, Alternative & Innovative Marketing

• Allstate Insurance

• America Online, Inc.

• Arizona Republic

• AstraZeneca LP

• BBC International

• Beech-Nutrition Corporation

• Burger King

• Chick-Fil-A

• Citgo Petroleum Corporation

• Citigroup

• Coca-Cola Company

• Creative Memories

• David's Bridal

• Del Monte Foods

• Disney Publishing World wide

• Florida State University

• Fox Entertainment Group

• GlaxoSmithKline

• Hispanic Research Consultants

• Humana

• Internal Revenue Service

• Jaguar Land Rover

• Kimberly-Clark

• LeapFrog

• Little Caesar Enterprises

• MetLife

• MSN Latino

• Nickelodeon

• Nissan

• Novamex

• Office Depot

• PromoTV

• Provident Bank

• QTG-Pepsico

• R J Reynolds Tobacco Co.

• Regions Financial Corporation

• Roche Laboratories Inc

• Sears Roebuck & Company

• Self

• Soccer United Marketing

• Stryker Orthopaedics

• Taco Bell

• Telemundo Network

• TodoBebé

• Unilever

• Van Wagner Outdoor

• Walt Disney Parks & Resorts

Visit www.ushispanicmarketing.com or call customer service at 800-882-8684 for more information or to register.  HMCA readers receive 15% off when registering with CODE: H186.

Voz Latina 2006:  Mastering the Marketing Mix to Hispanics, 18-34
April 27, 2006 - The Ritz-Carlton, South Beach, Miami

The first 100 attendees receive complimentary passes to the Billboard Latin Music Awards, Billboard Bash and Billboard Awards After-Party. HMCA members receive a 15 percent discount on the price of registration. To register contact Rafael Ortiz.  

By 2010 it is estimated that there will be 56 million Hispanics/Latinos in the U.S.  Do you want a bigger piece of this influential market?  With more than 12.6 million Hispanics online

• Do you know what they are buying?

• Where they are banking?

• What keeps them entertained?

Voz Latina is hosted by Adweek’s Marketing y Medios, the first business publication covering the Hispanic marketing industry. This unique one-day conference, co-located with the 17th Annual Billboard Latin Music Awards, has been designed to help you develop targeted strategies to reach the desirable 18- to 34-year-old Hispanic consumer, effectively maximizing your marketing spend and ensuring maximum ROI.

Conference highlights include advertorial presentations by:

• Mindy Figueroa, Project Director, Maya & Miguel, Joe Granda, President and CEO, Granda Entertainment, LLC, and Tru Pettigrew, Senior Vice President, Multicultural and Urban Marketing, AMP Agency, an Alloy Media & Marketing discuss how they market their brands to a constantly changing customer.  

• Juan Jose Alfonso, Senior Director of Marketing, ESPN Deportes and ESPN International explains how to use grassroots marketing to connect with Hispanic youth

• Oswald Mendez, Managing Partner, Director of Integrated Communications, The Vidal Partnership; Kevin Finke, Managing Partner, Director of Public Relations and Promotions, The Vidal Pratnership; David Perez, CEO, Latin Force debate whether you need a dedicated marketing strategy to increase brand awareness and customer loyalty

• Catherine Stellin, Vice President, Marketing & Trends, Youth Intelligence talks about the values, attitudes and lifestyles of Hispanics, 18-34

• Laura Martinez, Editor, Marketing y Medios reveals how to avoid the pitfalls and clichés of Hispanic marketing campaigns

• Doug Darfield, Senior Vice President, Hispanic Services, Nielsen Media Research explains what the numbers mean when it comes to young Hispanics’ product consumption

• Plus a candid conversation with a panel of young Hispanic consumers

For more information and to register, visit www.marketingtohispanics.com.

Registration

Rafael Ortiz   646 654 7268
rortiz@vnubuspubs.com

CBI’s 3rd Annual Multicultural Marketing for Financial Services and Insurance Companies, April 20-21 in New York, NY

Due to the shift in U.S. demographics that is expected to continue through the year 2020, “minorities” are becoming the emerging majority. In order to capitalize on the market opportunity that ethnic markets present, companies must be sure to get their message out in a way that gains them these new customers.

If you are looking for a forum specifically related to the work you do, and how you can leverage proven marketing tactics to drive financial product and services into ethnic markets, consider attending CBI’s 3rd Annual Multicultural Marketing for Financial Services and Insurance Companies, April 20-21 in New York, NY. This event is Co-Sponsored by the Wall Street Journal and the Hispanic Marketing & Communication Association, HMCA.

Featured Speakers Include:

Tariq Khan,
Vice President, Marketing Development and Diversity
Nationwide Financial Network

Rebeca Vargas,
Vice President, Director of Hispanic Markets, Global Consumer Group,
Retail Banking North America, Citigroup

Lily Fong,
Director, Multicultural Markets,
Allianz Life Insurance Company of North America

Cristian Sandoval,
Vice President, Hispanic and Multicultural Marketing Manager,
National City Corporation

Michael Marx
Vice President of Research Services
Visa USA

Maylene G. Moneypenny,
Translation Program Manager,
Blue Cross Blue Shield of South Florida (BCBSFL)

Babette A. Honore,
Assistant Director,
Market Development, Northwestern Mutual

This conference hopes to demonstrate how outreach initiatives are effectively being executed today to secure new customers and build long-term customer relationships.

Some of the topic areas that are being addressed this year include:

• Developing Strategic Approaches to Your Multicultural Marketing Initiative
• Ethical, Legal, and Public Policy Considerations
• Case Examples of Effective Initiatives – Marketing to Key Diverse Segments – African-American, Latino, Asian-American, GLBT
• Building the Business Case for Multicultural Initiatives
• Best Practices from the top 50 companies for Diversity
• Health Insurance - the Latino Market Focus
• Determining links between employee diversity and customer diversity
• Developing a strategy to identify targeted organizations, diverse communities and centers of influence

For information or to register please visit www.cbinet.com/multicultural or contact Roberts Apse at 781-939-2590

HMCA members will receive a 15% discount.  Please mention your special priority code of FB631HCMA.

To register, visit www.cbinet.com/multicultural

12th Annual SRI Marketing to U.S. Hispanics and Latin America January 29 to 31, 2006 • Wyndham Miami Beach Resort - Miami Beach, FL

Scheduled for January 29-31 in Miami Beach, this year's forum will offer a powerhouse of thought-leaders and trailblazers, market-movers and mavericks, who are reshaping the landscape of marketing to this influential segment across the Americas. In addition to a solid agenda designed to give attendees a really close-look at new trends and best-practices, SRI has lined up a networking welcome reception on Sunday, January 29, 2006; and will be hosting an Awards Function on January 30 for Hispanic Marketing Breakthroughs in 2005 to celebrate ground-breaking strategies and new initiatives in this marketplace.

This way, SRI hopes to bring attendees more of the unique ways in which brands are competing with one another to serve the growing Hispanic customer base. Highlights of the roster of speakers includes decision-makers from: Microsoft; Maybelline-Garnier, L’Oreal USA; Procter & Gamble, Paper Products, Multicultural; Toyota Motor and Sales, USA; GMAC Mortgage; Burger King Latin America; Disney, Latin America; Wells Fargo International Remittances; Option One Mortgage; Scholastic Media; Meredith Corporation; Yahoo! North Latin America; General Mills; US Cellular; NBA Latin America, and more.

HMCA members receive a $400 discount. To receive the discount, please call 800-599-4950 / 212-967-0095 and mention the priority code HMCA400. This offer in non-transferable and cannot be combined with other discounts.

More information is available at www.srinstitute.com/CM459

Innovations in Hispanic Marketing 2006

March 14-16, 2006, Miami, FL, Radisson Hotel Miami

Building on the success of Innovations in Hispanic Marketing 2003, 2004 and 2005, MFM Trade Meetings will again present this breakthrough conference, March 14-16, 2006, at the new Radisson Hotel in Miami, FL.

The Innovations in Hispanic Marketing Conference continues to be a highly recognized and valuable event available to today’s Hispanic Marketing executive. Over the years the event has delivered timely and innovative information that provides an actual blueprint for success which can be implemented in day to day operations and campaigns. From product placement and traditional advertising, to online strategies and new research data, the Innovations in Hispanic Marketing Conference will touch on some of the most relevant and current topics that continuously face marketers.

For  information, please call +1(305) 667.4705 (toll-free 1(866) 636.7350), visit www.trademeetings.com or e-mail ihmc@trademeetings.com

HMCA Members Save 15% off the regular conference fee

Marketing Consumer Products to Multicultural Markets

Reaching Hispanics, Asian- and African-Americans!

December 8-9, 2005 | Miami, FL

www.marcusevansbb.com/consumerproducts

Totaling more than 85 million people, the multicultural consumers – comprising of Hispanics, Asian and African Americans - have replaced the Baby Boomer generation as the most lucrative market in North America. In fact, by 2050 these three groups are projected to account for approximately half of all consumers in the US. Half of all consumers! Are you prepared to target your multicultural customer? Has your company begun to think multicultural? Are you up and running but getting very little return?

Through this comprehensive conference program – combining case studies and conference sessions, complete with an agenda of senior level strategy sessions delivered by industry leaders, this conference will provide those attending with workable and proven solutions. The event focuses on current industry trends and initiatives that are changing the way marketing executives view multicultural marketing and identifying where their concentration will be for the future.

Key Presenters Include:

• Santiago Blanco, Director, Hispanic Marketing, North America, The Coca Cola Company
• Berrece Andrews, Associate Director, Multicultural External Relations, The Procter & Gamble Company
• Chiqui Cartagena, Managing Director, Multicultural Communications, Meredith Corporation
• Kassim Dawson, Emerged Markets Lead, Mercedes Benz

Visit www.marcusevansbb.com/consumerproducts for a complete list of presenters!

Attend and Hear Case Studies and Cutting-edge Presentations On:

• Capital Procurement: A Call for Bigger Multicultural Marketing Budgets to Capture the Growing Ethnic Consumer
• National vs. Regional Promotion – Which Way to Go?
• Corporate Commitment: A Prerequisite to Successful Multicultural Marketing Efforts
• Ensuring New Product Development Considers the Ethnic Segment
• First and Foremost: Understanding the Consumer Through Segmentation
• Effectively Measuring Return on Marketing Investment to Build a Proper Business Case to Offset Spending
• Consumer Assimilation – Discover the Best Strategic Approach

Who Should Attend:

• CMOs, Heads of U.S. Hispanic, African-American, Asian Markets, Segment, Special or Secondary Markets
• VPs, and Directors of:
• Marketing, Multicultural, Ethnic and Diversity Marketing
• Market Research & Segmentation, Direct or Database Marketing
• Product Development or Management, Product and Services Development
• Business Development, Consumer Markets, Corporate Strategy or Strategic Planning
• Marketing, Promotions, Advertising, Brand Management, Public Relations & Communications and Sales Executives

HMCA Members Save $300!

To register contact Michele Lashley

T: 246.417.5420

E: Marketing@marcusevansbb.com

Hispanic Retail 360 Conference & Expo
Sept 26-27, 2005
Wyndham Anatole Hotel, Dallas
www.hispanicretail360.com
HMCA Members receive 10% discount on registration!

Announcing a new conference and exposition aimed at helping retailers maximize their business with the growing Hispanic market in the U.S.  While the Hispanic consumer market represents a significant growth opportunity for both retailers and suppliers, it is also one of the most complex markets for researchers, marketers, buyers, and sales professionals to understand. Hispanic Retail 360 is the only conference designed to help retailers target, segment, and execute merchandising and marketing plans effectively to Latino shoppers.

This first-of-its-kind event also features a robust product exposition showcase where suppliers will have the opportunity to display their latest and greatest offerings aimed at the Latino shopper. Visit exhibitors from top Consumer Product Goods and Services companies, such as ADVO, Anheuser-Busch, Ben Casa, Coca-Cola, Energizer, and Procter & Gamble.

Here are just a few of the sessions you won’t want to miss.

• Proven Practices to Success in the Hispanic Market: Leveraging Your Retail Environment to Reach the Hispanic Consumer Jim Perkins, President, ULATAM
• Vision 2020: Integrating Multicultural Merchandising & Marketing Into the Fundamental DNA of Your Organization Rhonda Harper, Founder and CEO, RTM&J – Real Truth Marketing & Joy
• Bringing Consumer Understanding to Life at the Retail Level: The Implementation of Hispanic Consumer Programs at the Store Level Santiago Blanco, Director, Hispanic Marketing, Coca-Cola

HMCA Members

Mention registration code HMCA5 and receive a 10% discount on the Full Conference & Expo package.

Go to www.hispanicretail360.com to register or for more information,

or

call 800.933.8735 / 770.291.5409

Marketing IQ is pleased to present its 10th Consecutive U.S. Hispanic Marketing Conference this fall at the Hotel Intercontinental Miami from September 19-21, 2005. This year’s event will provide marketers with advanced solution oriented presentations, new case studies and panel discussions led by leaders in the U.S. Hispanic Marketing initiative. Marketing IQ’s 2005 conference focuses on actionable strategies that can be used to tackle the latest challenges in reaching, communicating and targeting the ever growing Hispanic consumer population in the United States. Participants at this event will hear innovative marketing approaches from a fresh speaking faculty as well as the latest “success story” case studies and best practices presented by industry trailblazers.

HMCA members receive 15% off registration with CODE: H186

Register by calling 1-800-882-8684 or

visit us at www.iqpc.com/na-1187-10 .

Marketing Financial Services to Hispanics West

July 28-29, 2005 | Los Angeles, California

www.marcusevansbb.com/financialservices

Leveraging Diversity to Market Effectively and Increase Profitability

The Marketing Financial Services to Hispanics West follows up what the earlier conference in December 2004 addressed, and will show how financial institutions can leverage their own diversity to market more effectively and increase their profitability. Sessions will focus on creating brand loyalty, fostering partnerships and avoiding mistakes when marketing to this group, and how to effectively develop a targeted campaign, as television advertising to this demographic grows. Attendees at the West Coast conference can also expect to hear topics that address utilizing the Web to secure new customers and drive business growth, tracking and measuring the success of your Hispanic marketing programs, US Spanish language media - achieving the reach and frequency you need, and creating a concrete merchandising strategy that enhances your positioning.

Who Should Attend?

CMOs, VPs, Directors of Marketing, Marketing Executives, Heads of U.S. Hispanic Market, Heads of Segment Markets, Heads of Secondary Markets from Banks, Investment Companies, Brokerage Firms, Finance Companies, Mortgage Banking, Credit Cards and Insurance.

In Association With: Hispanic Marketing & Communication Association

Registration Opens March 1st! Visit www.marcusevansbb.com/financialservices and sign up for reminder emails with updates and special offers. HMCA members receive 10% discount!

Contact Information:

T: 246.417.5420

E: marketing@marcusevansbb.com

CBI's Inaugural Forum on Pharmaceutical Market Segmentation

CBI’s Inaugural Forum is a must-attend event for pharmaceutical companies who are developing customized marketing campaigns targeted at specific patient populations.  This event focuses on strategic initiatives surrounding marketing segmentation that are critical to not only reaching specific target markets that often get overlooked, but developing customized messages that will resonate with them.

This event is a first-in-class conference providing the only opportunity for product and brand managers, as well as those charged with marketing strategy and business development, to attend one event that addresses all their consumer marketing segmentation challenges.  This experience offers a full afternoon of plenary keynote sessions on day one, leading up to a second day packed with three comprehensive, concurrent tracks:

• Demographic Segmentation
• Multicultural Segmentation
• Behavioral and Attitudinal Segmentation

This format allows attendees to design their own agenda by moving between the tracks and choosing the sessions that best fit their learning and networking needs.

Topics for discussion include:

• Women’s health marketing
• Men’s health marketing
• Marketing to the senior population
• Understanding consumer attitudes and their impact on marketing
• Developing a long-term ethnic marketing project
• And many more

HMCA Members mention priority code HB582HCMA and save $300 off your registration fee!

For more information or to register, please contact the Center for Business Intelligence toll free by phone at 1-800-817-8601 or via e-mail at cbireg@cbinet.com.

4th Annual Marketing Foods and Beverages to the Hispanic Consumer

July 25-26, 2005 • Chicago • Omni Ambassador East

With Hispanic-American buying power expected to reach almost $1 trillion in the next five years, ignoring the many segments in this market – or marketing to them incorrectly – could cost you millions of dollars in missed opportunities. Is your organization ready to capitalize on the unstoppable growth of this market?

Smart food and beverage companies are capitalizing on the increasing Hispanic spending power by developing and marketing products specifically for the Hispanic consumer by taking into consideration their culture and values. Food and beverage companies, as well as advertising agencies and the media, are striving to gain insight into the purchasing behaviors of the Hispanic consumer and are rethinking their general marketing strategies to capture their piece of this evolving market.

Come see why hundreds of your competitors attended the previous conferences!

This event will bring together and showcase the insights and strategies of some of the leading and most successful Hispanic marketers and product development professionals for and from food and beverage manufacturers, retailers, foodservice, and restaurants.

Hear case study-driven perspectives from leading experts. Discover how:

• Knorr successfully reaches out to the acculturated Hispanic consumer in a relevant fashion without alienating their core un-acculturated consumer
• Tampico Beverages built a brand leader in the Hispanic market on a small budget
• Trinidad Benham partnered with Heinrich Hispanidad to successfully create culturally relevant product names and packaging concepts to increase product awareness and sales
• Diageo North America, Inc. uses event marketing and PR to promote its premium Scotch whisky brands
• Kraft Foods Global, Inc. details how the right strategic alliance expands to retail
• Pathmark Stores, Inc. developed and executed a comprehensive marketing and advertising strategy to connect with the Hispanic consumer

Learn specific tools and techniques needed to reach this Hispanic market. Learn how to:

• Examine the value of targeted consumer research and how findings impact product development and translate into effective packaging and graphic design elements
• Identify the critical success factors for the creation of an effective brand that resonates with the targeted consumer
• Build an internal infrastructure necessary to sustain a multi-cultural effort
• Reach an appropriate positioning that will appeal to the tastes and preferences of Hispanic consumers
• Craft a marketing program to reach the acculturated Hispanic, while maintaining continuity of the existing platform and relevancy to the un-acculturated Hispanic
• Understand the thought processes that lead to successful decision making and partnership between client and agency as they focus on the evolution of their U.S. Hispanic marketing programs

Leading food and beverage companies who participated in our previous events:

Hormel Foods  Labatt USA  Pepsi Cola North America   Masterfoods USA  Bueno Foods   Nestle USA  Jugos del Valle  Domino Foods  Sara Lee Coffee & Tea Consumer Brands  Morningstar Goods  Fiesta Mart  Shaw’s Supermarkets  Dole Packaged Foods  Dr. Pepper Seven Up  Agrilink Foods  Minute Maid International  Kehe Foods

Don’t overlook this rapidly growing market segment—take this opportunity to learn how to capture your share of the Hispanic consumer’s heart, mind and wallet. Bring a team to benefit from the greatest learning experience!

Register 3 and the 4th is free!

P.S. Don’t miss the in-depth, interactive workshops!

For full program and registration details, please call 1-800-647-7600 or log onto www.worldrg.com/fw562.  

Please reference code “HMCA562” when registering.

For specific questions, please contact our Marketing Manager, Jenna Wheeler, at jenna@worldrg.com or 646-742-9763 ext. 18.

Please pass this along to anyone who may find this information useful.  Thank you.

April 6-7, 2005

Innovations in Hispanic Marketing 2005

Building on the success of Innovations in Hispanic Marketing 2003 and 2004, MFM Trade Meetings will again present this breakthrough conference, April 6-7, 2005, in Miami, FL, at the Ritz-Carlton Coconut Grove.

The Innovations in Hispanic Marketing Conference continues to be one of the most recognized and valuable events available to today’s Hispanic Marketing executive. Over the years the event has delivered timely and innovative information that provides an actual blueprint for success which can be implemented in day to day operations and campaigns. From product placement and traditional advertising, to online strategies and new research data, the Innovations in Hispanic Marketing Conference will touch on the most relevant and current topics that continuously face marketers.

Speakers from companies such as McDonald’s, AOL, Latin America, CitiGroup, American Greetings, FedEx, Cosmopolitan, General Mills, People en Español, Virgin America, ABC, and DeWalt will be presenting case study presentations on topics such as:

Marketing to Hispanic Sub-groups

• Strategic Campaign Delivery
• Experiential Marketing
• Online Strategies for the Hispanic Market
• Traditional Media Campaigns
• Leveraging Strategic Partnerships and Alliances
• Successful Agency Relations
• Latin American partnerships
• Branded Entertainment and Product placement

As a HMCA member, you will receive an extra 15% discount on the regular conference fee.

For more information, please call +1(305) 667.4705 (toll-free 1(866) 636.7350), visit www.trademeetings.com or e-mail conference@mfmgroup.com.

NGLC Media, Marketing & Entertainment Conference

A New Latino Perspective is Coming to Miami: NGLC Media, Marketing & Entertainment Conference

Sold out in NYC...Coming to Miami for the 1st time!

1-DAY ONLY CONFERENCE ($400)

When: Wed., April 6th (9am - 5pm) ONE DAY ONLY

Where: Sheraton Biscayne Bay Hotel, 495 Brickell Ave (Miami, FL)

What: A conference 100% dedicated to the critical role of New Generation Latino (NGLs) in the worlds of media, marketing and entertainment.

Who: Media, marketing and entertainment professionals and leading New Generation Latino companies

Featuring:

• Four (4) in-depth panels focused on NGL Media, Marketing, TV, Film, Music & Radio sponsored by SiTV
• Special Keynote Executive Address
• Adweek's Marketing y Medios Awards Luncheon 'Best Hispanic Spots of 2004' sponsored by mun2
• Cocktail Reception w/ Special Musical Guest sponsored by Jack Daniels & Latina magazine

Past attendees (Partial list): MTV, Nickelodeon, Mun2, SiTV, LATV, Mas Musica TV, Urban Latino, LatCom, Batanga, Latin Force, Pepsi, Univision, Voy Group and many others....

The first 20 HMCA member to register receive a 10 percent discount. For registration information visit www.NGLC.net

April 27-28, 2005 ~ InterContinental Miami

Voz Latina: Marketing to Hispanics 2005

Learn how to use entertainment and media to market to Hispanics.

Marketing y Medios, the first business publication covering the Hispanic Marketing industry, will co-host with Billboard and The Hollywood Reporter, VNU’s inaugural conference concentrating on marketing to the U.S.’s fastest growing population segment (and largest minority).  This 1+ day conference, co-located with Billboard’s Latin Music Awards, is a must-attend conference and gala for marketing, advertising, entertainment and media executives.  The event is presented by Vivelo!, Univision Radio and Telemundo with lunch sponsored by Azteca America

Conference Highlights Include:

• Latin musician Chayanne interviewed by Leila Cobo, Billboard’s Miami/Latin America bureau chief
• Christy Haubegger, marketing brand manager, Creative Artists Agency will present how to reach today’s influential Hispanic consumers through entertainment & media
• Norma Orci, former co-chairman/chief creative officer, La Agencia de Orci & Asociados, reveals the secrets of successful ad campaigns and dispenses advice on what to avoid in developing effective ad creative
• Our panel of experts goes beyond the 30-second spot with tips on using alternative marketing to reach Hispanics – Panelists include Dan Brewster, manager of advertising and special events, Los Angeles Dodgers; Lisa Contreras-Torres, vice president, multicultural director, Carat USA; Richard Copeland, president/founder, BRC Group; Kevin Finke, vice president, director of promotions, The Vidal Partnership
• How to build a solid brand strategy using music – Billboard’s Miami/Latina America Bureau Chief Leila Cobo moderates this panel with guests Arturo Vinueza, Exim Licensing Group; Karl Williams, Pepsi; and more
• What works on TV and in film for the Hispanic viewer – Confirmed speakers include Santiago Pozo, chief executive officer, Arenas Entertainment; Conception Lara, senior vice president, business development and marketing, Studio Latino, Ventura Entertainment; Ivette Rodgriguez, founder, American Entertainment Marketing
• Updates from sports and entertainment celebrities on what Hispanics want and expect from their favorite brands
• AND MUCH MORE

Bonus: The first 200 registrants receive a complimentary ticket to the Billboard Latin Music Awards on April 28 at Miami Arena!

Special Offer:  Members of the Hispanic Marketing & Communication Association register for only $595 ($100 savings).

Contact information:  646-654-5169 or jkobin@vnubusinessmedia.com

Price & HMCA benefit:  HMCAmembers register for only $595 ($100 savings).  Please visit www.marketingtohispanics.com.  On the registration page, choose “Supporting Associations.”  To obtain your discount, remember to enter “HMCA” in the “Association Name” field.  This discount MAY be combined with the group discount (register three people and the fourth attends free).  For more details, call 646 654 5169.

IQPC’s 3rd Multicultural Branding 2005

With the number of ethnic consumers on the rise along with their spending dollars, marketers are striving to connect with these consumers. In answer to this, IQPC is proud to present the 3rd Multicultural Branding conference to be held in NYC from April 27-28, 2005. This event will address the questions and needs of marketers who are researching multicultural markets in order to develop on-target marketing and media campaigns. The focus will be on establishing brands within U.S. ethnic markets – particularly Latinos, African Americans, Asian Americans, and Eastern European Americans – through effective market research, media campaign planning and compelling case studies.

Attending IQPC’s 3rd Multicultural Branding 2005 conference is a great way to learn more about Latino, Asian-American, African-American and Eastern & Central European consumers, how to research these groups, and how to develop and deliver high-impact messages to get them talking about your products and brands.

As an HMCA member, you are entitled to a 15% discount off the price of registration. To take advantage of this savings, register through customer service by calling 1-800-882-8684 and be sure to reference CODE: H168.

Multicultural Branding 2004

HMCA members receive a 15 percent discount on their registration if they register before the official early bird registration deadline. Full details and registration information can be obtained by visiting www.trademeetings.com or by calling 1-866-636-7350 or 305-667-4705.

Marketing to U.S. Latinas

Today in America one out of every five births is to a Hispanic woman and this rate is growing. According to current trends, in just a few years Hispanics will be 20% of the overall population of the United States.

With numbers like these most marketers are taking notice. But, how do you really win Hispanic brand loyalty and spending dollars? Go beyond your competitors one step further to recognize the surging power of Latinas for purchase decisions in Hispanic families. Latinas are an influential consumer group in their own right. To effectively conduct research with Latinas and to focus on their needs, desires and their influence on all purchase decisions within the Hispanic family will make the long-term profitable difference for your company.

Take advantage of every opportunity to help you capture the hearts, minds and money of Hispanic women and their families. Attending IQPC’s Marketing to U.S. Latinas in Miami is a great way to learn more about who today’s Latinas are, how to research this group, and how to develop and deliver high-impact messages that will get them talking about your products and brands and that will establish a connection and relationship with them.

Food & Beverages for the Hispanic Consumer

• Ensure a consistent Hispanic marketing effort to build brand loyalty
  
• Capture Hispanic consumer insights and leverage them in product development and marketing initiatives