Welcome to the Hispanic
Marketing & Communication Association

Dear HMCA members and friends:

As I have mentioned before, we regularly receive requests for information and for inclusion in our database from across the country. In an effort to serve as a forum of useful Hispanic information, we continue to cosponsor and develop relevant local and national events. This year we begin with Strategic Research Institute's (SRI) event in January 2004 in Miami Beach. After that, we are cosponsoring the International Quality and Productivity Center's (IQPC) Multicultural Branding 2004 in New York. In early May, we will cosponsor the MFM Innovations in Hispanic Marketing 2004 conference in Miami. More Info Here.

I am pleased to tell you that once again, we will raffle a complimentary admission to each one of these events to three lucky HMCA members - a value of more than $1000 for each admission. Attendees will have an opportunity to learn and network with colleagues and professionals from across the country. Other members will benefit from discounts if they wish to attend the events. We hope you find these national conferences of great interest. If you have been thinking of joining HMCA, this is the perfect time so you have a chance at winning one of the three event admissions.

While I am sharing positive news, please join me in congratulating our long standing board member and website guru Tony Moreno. He will be the marketing director of a Latin American high technology firm. Also, please help me welcome Cris Ascunce, who works in graphic design and technical support at Creative Minds. Lourdes, our new newsletter editor, invited Cris, who volunteered to help us jazz up our newsletter design. Thank you Lourdes and Cris!

We would love to hear how you like it. And if you have ideas for upcoming events or newsletter articles, drop us a line.

OUR MISSION:

"To promote excellence in Hispanic marketing"

OUR VISION:

"To become Florida's premier promoter of Hispanic marketing excellence, to play a leadership role in this field, and to be recognized for it"

To receive a complementary copy of our newsletter InterAcción via e-mail, fill out our application form stating your request. You can also Download the most recent issue of InterAcción. You need Adobe Acrobat to see it. You can get the Acrobat Reader free at www.adobe.com.

Become a member of HMCA! Find out the reasons why you should join.
Get your membership application right here.

Elena Del Valle
President HMCA

HMCA NEWS

Join us for August 2004

Burgeoning Hispanic Media Panel:

"Who and How to Pitch Your Messages for Maximum Reach among this Vital Audience"

On August 25th at 8:00 a.m, please join us at Dave & Buster's in Hollywood, 3000 Oakwood Blvd. (in the Oakwood Plaza) for “Burgeoning Hispanic Media: Who and How to Pitch Your Messages for Maximum Reach Among this Vital Audience", a media panel event presented by BusinessWire, Latin Clips , Hispanic PR Wire and the Hispanic Digital Network in association with the Hispanic Marketing & Communication Association, HMCA, a nonprofit volunteer driven professional association dedicated to Hispanic marketing excellence

Our website has a new Job Bank section. Ads must list an employment opportunity or employment search related to Hispanic marketing or related fields. The information must be submitted in electronic format (MS Word or PDF document), and be a maximum of 50 words in length. Ads will be posted in the job bank section of our website for three months. Ads will also be placed in the next issue of our newsletter. Each Ad has a fee of $100 for HMCA members and $150 for HMCA friends (non members). The payment should be made via check made payable to Hispanic Marketing & Communication Association and mailed to P.O. Box 56 5891, Miami, FL 33256-5891.

Volunteer Wanted - HMCA is looking for a website and Internet savvy volunteer to help us maintain and grow our HMCA website. If you would like to become involved with a dynamic, challenging and growth oriented nonprofit professional association dedicated to Hispanic marketing excellence, we would love to hear from you at hmca@hmca.org.

For HMCA Members Only:

HMCA members will be entered into a drawing for a complimentary admission to one of these events. These are not transferable or saleable.

- IQPC’s Multicultural Branding 2004 to be held in New York city April 27-28, 2004 (congratulations to our winner: Suzanne Lopez, Director of Business Development at Bilingual Research Services.)
- MFM Innovations in Hispanic Marketing Conference to be held in Miami May 4-5, 2004.
- IQPC's Marketing to U.S. Latinas: Capturing the Booming Market of Hispanic Women to be held in Miami May 18-19, 2004.
- WRG's Food & Beverages for the Hispanic Consumer to be held in Chicago, July 26-28th, 2004
- IQPC's U.S. Hispanic Marketing 2004 to be held in San Diego, July 27-28th, 2004

Each one is worth more than $1000!

To keep you informed of our upcoming events and other activities, contact us us at (305) 648-2848 or e-mail us at hmca@hmca.org stating your request.

To check our most recent Press Releases, click here. You can also see photos of previous events here!

We look forward to seeing you at our Upcoming Events. If you are interested in becoming active at an organizational level, sponsoring or speaking at one of our events please don't hesitate to contact us at (305) 648-2848 or e-mail us at hmca@hmca.org.

Welcome to the Hispanic Marketing & Communication Association