Hispanic Marketing and Public Relations Guide

What: An opportunity for a corporate sponsor to gain national exposure and support an educational practical guide for marketing and public relations practitioners wishing to tap into the $653 billion buying power of the largest minority market in America.

Contact Elena del Valle for more information, or call (305) 270-6309.

Book Sponsor $10,000

Listing of sponsor’s name as Hispanic Marketing & Public Relations Guide Book Sponsor in news releases and promotional materials

On the inside cover of the book

• Recognition as Hispanic Marketing & Public Relations Guide Book Sponsor 
• Listing of sponsor’s
• Name
• Logo
• Contact information including website address
• Mission statement or one line of information

Cover Sponsor $5,000

Listing of sponsor’s name as Hispanic Marketing & Public Relations Guide Cover Sponsor in news releases and promotional materials

On the inside cover of the book

• Recognition as Hispanic Marketing & Public Relations Guide Cover Sponsor 
• Listing of sponsor’s
• Name
• Logo

Who: Experts in diverse areas of Hispanic marketing and public relations each contributing a chapter (see contributing authors preliminary list) 

Endorsed:  

• National Multicultural Professional Interest Section of the Public Relations Society of America
• Hispanic Marketing & Communication Association
• Hispanic PR Wire

Benefits : Proceeds benefit the Hispanic Marketing & Communication Association, HMCA, a Florida based nonprofit professional association dedicated to Hispanic marketing excellence.

Contributing Authors

Derene Allen

Vice President

The Santiago Solutions Group

Deborah Charnes Vallejo

Managing Director

Bromley/Manning Selvage & Lee

Miguel Gomez Winebrenner

Senior Analyst/Hispanic Marketing Specialist

C&R Research

Richard Israel

Vice President - Hispanic Marketing Solutions

comScore Media Metrix - a division of comScore Networks, Inc.

Tony Malaghan

Director, Strategic Marketing

Arial International, LLC

Cesar Melgoza

President

Geoscape International

Diana Rios

Assoc. Professor of Communication Sciences & PRLS

& Associate Director Puerto Rican & Latino Studies Institute

Department Communication Sciences, U-1085

University of Connecticut

Manuel Ruiz  

CEO

Hispanic PR Wire

Claudia Santa Cruz
President
Santa Cruz Communications

Roger Selbert, Ph.D.

Vice President, Strategic Planning

LatinWorks Marketing

Federico Subervi

Media Consultant and Scholar

Director of the Latino and Media Project.

Project Editor

Elena del Valle, MBA, JD

President

LNA World Communications

Contact Elena del Valle for more information, or call (305) 270-6309.